Although China has become the world's largest crane market, the largest exporter of small-tonnage crane products, but the competitiveness of the crane is still insufficient, the engine, hydraulic parts and electronic control system is still an obstacle to development. Technical breakthroughs on the very large tonnage more on the technical strength of large domestic enterprises, because the large tonnage products are technology-oriented, small and medium-sized enterprises fear the lack of technical precipitation and financial support.
      XCMG, Zoomlion, Sany, Fudging Heavy Industry products have all broken through the thousand-ton level. That is to say, crawler crane production enterprises first party of four enterprises have been better to achieve a technological breakthrough. From the scale alone, truck cranes occupy a larger market share, therefore, the first echelon of the four enterprises, both inside and outside appear to be more important, not only to face fierce competition from the domestic market scale, but also to face the technical competition from international enterprises, in a way, the share of the overseas market is a decisive factor in the future development of construction machinery enterprises.
     With the national power, petrochemical, steel, transportation and other infrastructure construction into the climax, the domestic will take the electric hoist bridge crane market rapid expansion. The trend of large-scale cranes has become an irreversible fact. In addition, crane companies can do a good job of production and sales coordination, to ensure the fulfillment of the contract, to achieve the scheduled delivery of products, the establishment of maintenance outlets overseas, the export of products to increase after-sales service, improve the recognition of overseas customers, and constantly improve the after-sales process, with service to pull the market share.
     At present, the beginning of the industry segmentation market has emerged, and refinement is the key direction for the future development of enterprises. Therefore, for different areas of the customer to provide specialized products, to the maximum extent to meet their special needs has become the next step in the development of most brand companies focus on content.        Not only is the electric hoist overhead crane industry is moving toward a customer-centric marketing concept change, the entire construction machinery industry are constantly improving the concept of sales, change the development model.